Author: cjmcgrane

Critically evaluate the impact of the internet and digital technologies on the marketing mix elements for an industry sector of your choice. Software is an integral part of the creative and design industry in the modern age. Gone are the days where marketing materials, publications, packaging and even art, is mainly produced using paper and … Continue reading Get the champagne bloggles out: Number 5

Innovation in Business Model Case Study: StockX Josh Luber, the founder of StockX, an online marketplace for sneakers, streetwear and other luxury items, grew up with a passion for collecting sneakers. He is a ‘sneakerhead’. Like many who share the same passion, including myself, one of the most difficult aspects of collecting sneakers, is being … Continue reading Get the champagne bloggles out: Number 4

It’s 2019, and social media is no longer an emerging trend as a platform to use when it comes to marketing for brands. It’s become an integral part of everyday life! SIGH! The low cost and massive audience potential associated with social media has provided businesses with the ability to engage with new and existing … Continue reading Get the champagne bloggles out: Number 3

2a: Critically evaluate consumer online customer experiences, using the elements proposed by Rose and Hair (Textbook p.64 figure 2.9). You can evaluate your own experience as a customer drawing on the elements of the framework. Alternatively, you can use an organisational example to evaluate the framework.  The triggers and influences that shape a consumer’s journey … Continue reading Get the champagne bloggles out: Number 2

So commences a couple of weeks worth of blogs for this digital marketing unit. Finishing writing this first blog post made me feel like Kawhi Leonard (pictured above) after winning the trophy in this past NBA Finals... Go Raps! Seriously though, as much as I enjoy having a 2 months break over winter, it is … Continue reading Get the champagne bloggles out: Number 1